An important announcement
We started OpBandit in the fall of 2012 with the idea that there should be a smarter way to place the most compelling content in front of online readers. Since then, we’ve been working hard to build a robust set of optimization tools that empower digital editors to do just that. We’ve had the unique opportunity to collaborate with many of the world’s top publishers over the last few years, and we’re proud of both the product we’ve built and the many success stories of our customers along the way.
As a continuation of that journey, we’re excited to announce that OpBandit has been acquired by Vox Media. Our team and technology will continue our mission, but moving forward we’ll expand our toolset within their Chorus platform and everywhere they deliver content to their audience. Given the deeper integration that will be possible with complete access to the data and capabilities of their platform, we expect to grow our products in ways that otherwise wouldn’t be possible. It’s clear to us that Vox shares our core belief that technology and media should meld around strong data platforms to make the best possible tools for talented editorial teams — and as a part of their team, we’ll be able to provide significant value in helping shape the future evolution of their modern media stack for their audience and advertising partners. …