Browsing websites has become difficult recently. We have mentioned online advertising many times, but nowadays Internet users have to deal with another problem. While visiting the website we are forced to read a lot of information, which we have to accept or reject. Only after several clicks we can start browsing the website properly.
What attacks us?
User way vs. Owner way
We all use the Internet and unfortunately we all have to deal with it. Each of us is also the recipient of advertisements presented on the Internet. So let’s think for a moment, when we have to close several notification windows, do we pay attention to the content of the advertisement? There is no clear answer to this question, but we can guess that many of us will not even pay attention to the content of the advertising message. So the effectiveness in such a case is very low.
More and more websites are imposing restrictions on users of advertising blocking programmes. From the perspective of the owners of such websites, this is a natural procedure. Website owners have to bear significant costs in order to maintain, update and change the website. The source of their income is the allocation of part of the site space for advertising. When the number of people using blockers increases, the income decreases.
However, from the perspective of people using advertising blockers, this action is also understandable. There are sites that display advertising in an accessible and optimal way. But there are sites that literally attack the viewer with ads without allowing him or her to move freely around the website. This is why such programs have been developed and are more and more often used.
In this situation pop-up advertisements do not make much sense. Because the cost/effect ratio is disproportionate. Advertisers should use websites that act as advertising poles. However, this system cannot rely solely on the presentation of advertising content because the user will not have any interest in visiting such a website. There is a solution! And it’s called Ojooo!
Ojooo not only offers advertising space, but also attracts the attention of the audience, thanks to the remuneration system. This makes it an attractive solution for each side of the advertising process. Many years of experience of Ojooo’s staff made it possible to create an effective tool for every participant of the advertising process. It is simple and accessible to every user.
Check how our system works!