Screens. Screens Everywhere.
The screen has become the most important element in everyday life for many people. We use it for work, entertainment, learning, and other activities. Screens began to dominate not only in our lives but also in the space around us. We don’t realize, but we spend most of our day looking at the screen. Some people felt encircled by the screens, which is why glasses that block the displayed images were invented.
This is not magic. The solution used by the creators is simple. It is based on the change of image polarization from vertical to horizontal. This simple procedure made the image on the screens invisible to the human eye. This is called digital detox because it allows you to limit the content you don’t want to watch. This invention works in the same way as AdBlock. It blocks advertisements but also gives this possibility outside the Internet. The creators of the glasses are Scott Blew and Ivan Cash. Their idea turned out to be very popular because the funds needed to start the project was donated in just a few days. This is certainly an indication of the fact that more and more people in society feel that the content displayed on the screens is overwhelming.
It is impossible not to agree with the fact that screens have become ubiquitous. Many of us are using a computer as the main tool at work. To communicate, we use phones with larger and larger screens, and we also contact each other via cameras to see our caller. While resting, we spend time watching TV or using a private computer. While moving from place to place we pass dozens or hundreds of banners. When traveling by car, we use navigation. We buy tickets in digital kiosks. Screens are literally everywhere. Currently, it can be found in mirrors, and even refrigerators or washing machines.
The phenomenon of fatigue caused by the presence of screens makes the content displayed on them no longer speak to the viewer. This applies especially to advertisements. As a result, the advertising market is struggling with huge problems. Low advertising efficiency is also a serious problem for advertisers. They are forced to incur significant expenditure on advertising, which ultimately proves to be ineffective.
Advertising has crept into many of our daily activities. They unintentionally appear on our smartphones, computers, and televisions. That’s why it’s not surprising that projects such as darkening glasses are gaining popularity.
The discussion about advertising has been going on for a long time. Everyone agrees that there is a need for a radical change in the approach to advertising from both broadcasters and viewers. Fortunately, there are already solutions that allow for effective campaigns.
Ojooo is changing the approach to advertising. It doesn’t force viewers to watch it, but it encourages them by offering a measurable benefit. In the current situation in the advertising market, this solution is successful. The effectiveness of this solution allows to minimize the costs of advertising campaigns, and the BPV remuneration system contributes to the creation of a positive reception of the brand. One of the most important advantages of the Ojooo solution is freedom of choice. Advertisements are not imposed in any way. The user watches them when he wants and where he wants to.
We live in the age of screens. Every day there are more and more of them and it seems that this is a process that cannot be stopped. However, from the perspective of human physical and mental health, it is sometimes good to take a break from the technology race.