When The Ad Becomes An Art
The basic function of advertising is well known. Its purpose is to promote specific products or services, to make the consumer aware of them and to create the desired impressions. However, advertising can be treated differently. Because it is most often visual, it interferes with our sense of aesthetics, so it also functions as an art canon.
Art and advertising.
Although it seems that these are two separate categories of creation, we cannot ignore the fact of how much they have in common. Although artworks are much older than the advertising industry, today there are more and more similarities. At the beginning it was art. Artists by creating works of art wanted to preserve reality, record the achievements of mankind in a given epoch. With the passage of time and with the changes, new directions were created and the role of artworks changed. The artists wanted to evoke certain impressions among the audience, shape the world and world views. They presented their vision of the world in a more or less realistic way.
Along with technological and industrial development, advertising was born. Its creators wanted the products or services they promoted to gain popularity among the audience. The main goal that guided them was financial issues, i.e. the greater the sales, the greater the profit.
The objectives of creating works of art are different, but the process of creation and the assumptions are very similar in both cases. The common platform for artists and advertisers is to arouse interest among the audience and specific emotions or feelings.
When advertising is based on art
The works of art that are important for humanity are recognizable all over the world. That is why advertisers often draw inspiration from them. They introduce logos, slogans and modify some elements into the work of art. In the initial phase of this phenomenon, such an attitude aroused a lot of controversies. There was particular indignation in artistic groups protesting against the commercialization of great works of art. From the perspective of advertisers, such actions often proved to be extremely effective. Advertising and art began to intermingle more and more. There is also an interesting phenomenon that is often perceived as negative. Advertising has a much wider reach than art, and therefore works of art often become recognizable not through their creators, but through the advertising in which it was used.
When advertising becomes an art
The development of advertising over the decades has led to a situation in which it can be treated as a separate field of art. Festivals and reviews of advertisements have been created. They have been awarded in many plebiscites. Advertising can take virtually any form represented by art. There are advertisements in the form of images, sounds, films, installations, performances. The logos of large corporations have become symbolic and can be found as decorative elements. The borderline between advertising and art is beginning to fade. There is no denying, however, that advertising, having more power to breakthrough, starts to absorb the art.
The form of advertising is extremely important, but the most important is its effectiveness. Even the most beautiful advertisement, which will outperform the most outstanding works of art with its appearance, will not achieve its intended goal if it is incorrectly positioned. Check how to position the advertisement with Ojooo. You can achieve success and become popular with the most valuable artists!