Analyzing great apps with mental models and persuasive patterns.

Design psychologies from practical apps
Design psychologies from practical apps
Analyzing great apps with mental models and persuasive patterns.

“A mental model is based on belief, not facts: that is, it’s a model of what users know (or think they know) about a system such as your website.”
Nielsen Norman Group

I’m currently living in San Francisco. There are many young entrepreneurs around me, and I consult with them and get involved in creating digital products from the early stages. So I have a lot of opportunities to see new digital products daily. I collect and analyze those good products to learn what is good about them.

There are reasons why we feel products are great. It was…


Figma plugins

Figma plugins provide a simple and intuitive way to improve Figma’s functionality. There are already over 500+ plugins available, and some plugins are on paid plans due to demand and convenience.

I usually design and develop mobile and web apps. In my spare time, I create original plugins for mobile apps and web apps. Recently, I’ve been doing a lot of work building and maintaining Figma-based design systems, and I use plugins to efficiently handle repetitive tasks in all sorts of situations.
In this article, I’ve collected some practical plugins that I use on a daily basis.


Practical tips and resources from crafting to publishing.

Crafting Figma Plugins

Since Figma released the Figma Community (Beta), I’ve been working on Figma plugins in my free time while I study the code. With the help of an engineer friend of mine, I’ve developed four small plugins so far. As I continue to update these, I’m also planning new plugins.

In this article, I will introduce some practical tips and resources for beginners of plugin development, based on my experiences with Figma plugins.

Let’s take a look!👀

Introduction to my plugins


Persistent dark mode — Webflow project

Webflow is an excellent tool for building static sites, blogs, and even a unique portfolio site. In this article, I’ll show you how to add the persistent dark mode inside your Webflow site. Let’s look at how to do this.

I used to build portfolios from scratch using React and other frameworks,
but I found it cumbersome to update and run them continually, so I moved to Webflow, which allows you to build websites in No Code.
It took me a while to get used to using it at first, but I’m now fascinated by it.

Lately, I’ve seen more…

Oz Hashimoto

Co-Founder, Product Designer and UI Engineer at Zypsy, okazu.co, @ozhsmt

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