Owen MantzHow to Write Email Copy: A Beginner’s GuideEmail marketing is an essential part of any business’s marketing strategy. However, crafting an effective email that resonates with your…8 min read·3 days ago----
Owen MantzFrom Town Criers to Targeted Tweets: A Journey Through the Evolution of MarketingMarketing, the art of promoting and selling products or services, has undergone a fascinating transformation throughout history. From the…12 min read·May 21, 2024----
Owen MantzDisrupting the Norm: Unconventional Marketing Strategies of Industry GiantsTraditional advertising methods are often met with consumer fatigue. Companies are constantly battling for attention, needing to…7 min read·May 14, 2024----
Owen MantzThe ROI Riddle: Unveiling the Power of Return on Investment in MarketingIn the ever-evolving landscape of marketing, where trends shift and budgets tighten, one question reigns supreme: Is my marketing working…10 min read·May 7, 2024----
Owen MantzThe Words That Convert: Why Copywriters Rule the Digital Marketing KingdomA constant battle rages in the ever-evolving landscape of digital marketing: how to capture attention, engage audiences, and ultimately…9 min read·Apr 30, 2024----
Owen MantzConquering the Clicks: How Digital Marketing Supercharges Growth for SMBsIn the ever-evolving landscape of business, the digital realm has become the undisputed battleground for success. For small and…9 min read·Apr 23, 2024----
Owen MantzThe Struggles of New Audience Acquisition: Why Businesses Are Missing the Mark (and How to Fix It)In today’s hyper-competitive landscape, attracting new customers is a constant battle for small and medium businesses (SMBs). Traditional…6 min read·Apr 16, 2024----
Owen MantzThe Social Shopping Revolution: How Social Commerce is Reshaping Digital MarketingThe digital marketing landscape is undergoing a seismic shift. Consumers are increasingly turning to social media platforms not just for…5 min read·Apr 9, 2024----
Owen MantzThe Age of the Machines: How AI is Personalizing Digital Marketing and Boosting ROIIn today’s digital age, consumers are bombarded with marketing messages across countless channels. To stand out from the noise, brands need…7 min read·Apr 2, 2024----
Owen MantzThe Rise of Voice Search and Its Impact on Digital Marketing StrategyThe digital landscape is constantly evolving, and the way users interact with search engines is undergoing a significant shift. With the…6 min read·Mar 26, 2024----