Free WiFi + Captive Portal = Profit
What is Captive Portal?
Have you ever heard the words of “Captive Portal”?
Well, the ‘captive’ here is not about catching criminals or bringing them into a prison.
Captive Portal is a web page that is being accessed by new users when they are trying to sign into a WiFi network. In other words, those new users need to obtain permission before they can access a broader network.
Let us have a beautiful illustration!
A captive portal is similar to the door of a house. If you want to enter that house, you need to knock the door first. Then host will ask “who are you?” before they open the door and allow you to get in.
On the internet world, you also have to “knock” the captive portal before you can enjoy the WiFi connection in public places such are restaurant or café.
You must have visited Starbucks and used their free WiFi service, right?
Why Does Starbucks Use Captive Portal?
If the captive portal is not profitable, then why most of Starbucks stores use it?
That’s right! Captive Portal provides BENEFITS for businesses.
Benefits of Captive Portal?
Three reasons why it is beneficial to have a captive portal in your business:
- WiFi Security
Captive Portal, paired up with the server system, can track all the users who have accessed the network. Under this condition, you can prevent, reject, or kick unwanted and suspicious users from your network. Even though providing free WiFi is proven to attract more customers, we surely do not want to give free WiFi access while sacrificing our network security.
Free WiFi + Captive Portal = Security
2. WiFi Management
Captive Portal can manage the bandwidth, duration, or even the number of users in your WiFi network. You can make sure that your customers have a good quality of internet connection by preventing illegal users from joining the WiFi network. Without WiFi management software, customers often experience slow internet connection because there are some terrible users are hogging (taking advantage) the WiFi network.
Free WiFi + Captive Portal = Management
3. WiFi Marketing
Captive Portal can act as a marketing tool. In a WiFi network with a captive portal, users are required to ask permission to access the network. They can also log in using social media accounts (Facebook or Instagram). This function helps you to know better your customers, and at the same time, you can conduct real-time marketing.
Free WiFi + Captive Portal = Marketing
Real-World Benefits of a Network Captive Portal
Example 1:
Some vendors and technicians come to your location to fix some issues in your place.
In order to do so, you need to give them network access. Captive Portal helps you to provide the workers with a specific and dedicated SSID that they can connect to when they are onsite. You can put outsiders do not have this exclusive access. By using Captive Portal, you can assign each of these users to log in and then drill down the access levels that you assign them.
Reference: an article from Aruba Networks
Example 2:
Some restaurants offer free WiFi at their place without WiFi Marketing software.
In order to attract more customers, these restaurants have been creating new menus and promotions. However, the result is not satisfying. Most people do not know whether there are some new menus or promotions, including repeat customers. By using WiFi Marketing, they can approach them via SMS, social media message, and even show the new menu on the WiFi login page.
Wow! Captive Portal seems very useful. Where do I can get it?
There are a lot of WiFi and Captive Portal solutions in the market. However, most of the small-medium businesses feel that:
- WiFi solution’s cost does not fit their bills.
- The installation process is complicated and wearisome.
- Spend more money to WiFi solution is a lousy investment.
OKportal | the Captive Portal Specialist for Small-Medium Businesses!
If you are small-business owners in need of Captive Portal, OKportal is the answer!
OKportal has identified these problems and comes with innovative products. We specifically design routers with captive portal software, which are simple and easy to use. It does not require any installation so that you do not need to worry if you do not know anything about computer networking.
Main Advantages of OKportal:
- Cost-friendly package | One-time payment. Lifetime access. NO subscription fee.
- Simple and easy to use | Plug & Play WiFi solution. NO installation. Manage all functions like playing Facebook.
- Advertising opportunity | Place advertisements in your place, in other people’s site, OR sell the advertising space to generate more revenue.
OKportal solves your current problem without creating a new problem. With a cost-friendly package, you do not need to worry about the operational expense. You can also earn extra revenue from the digital advertising network. A superb investment for your business!
So, what are you waiting for? Visit our website www.okportal.net and join our network!
OKportal, empowering your business!
