Backing an AI research revolutionary: our investment in Klydo

Investment in Klydo, a unique intelligent research platform, kicks off True’s second seed fund.

Klydo is reshaping the business intelligence and analytics industry. At a time when an increasing number of senior executives are recognising the value of market intelligence tools in unlocking valuable data and insights, Klydo supports consumer brands’ marketing and R&D teams in identifying innovation gaps, without the human bias inherent in current market research methods.

As an investor, it’s an exciting industry to be in. With Klydo drawing upon Artificial Intelligence and Machine Learning technologies, its platform augments lateral thinking, as opposed to logical thinking, to uniquely pinpoint whitespace opportunities for brands.

As Growth Investment Principal at True, a retail and consumer sector-specialist investment and innovation firm, I’m seeing increasing demand from established and emerging brands for accessibility, agility and deeper real-time analytical insight. As a result, a large number of our investments — Spirable in marketing tech, Hoxton Analytics in footfall analytics, Localistico in offline to online advertising — fall into this sweet spot and are businesses reshaping the consumer and retail sectors.

We participated in a £1m seed investment round for Klydo, led by Episode 1 as we felt the startup was a great example of a growth business innovating this sector. Klydo’s founding team brings together a diverse range of experience across machine learning, design and innovation. It has attracted the interest of many leading brands and agencies to date, and is already conducting trials with select industry partners. We’re looking forward to working with the founders, Nick Schweitzer and Wai-chuen Cheung, to accelerate growth in the coming months.