user experiences and a better …of two pigs is still a pig. If you are trying to sell a pig, then you are doing great. If not, then focus on creating better user experiences and a better value proposition.
With software products, there tends to be a bias toward more options. It’s the easiest, laziest way to solve a problem. “Should we show the user a dashboard of this first, or that first? Well, let’s have them choose!”
Each easy-to-understand screen only asked for information that we absolutely needed. This meant we didn’t ask for information that we couldn’t use right away.