Very often, when we take decisions, we focus our attention on why we chose what we chose not on why we didn’t choose what we didn’t choose.

Interestingly, there is more insight to be gleaned from the latter, about our decision making mechanism than we realize.

Here is a quote by Steve Jobs that I think captures what I am trying to drive at

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I am actually proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things” — Steve Jobs

So, dear Business Owner, future employee, budding Entrepreneur etc.

You are confronted with a myriad of options on a daily basis, such options as, who to see, what to wear, what to eat, what venture to pursue, what career path to take, whether amount of money earned. trumps job security or “happiness” at work, and so on.

You will make a choice from the many options available and more than likely you will have reasons for what you chose. However, have you stopped to ask yourself this question, “Why didn’t I choose something else?”

There is more to gain from answering “why not that?” than from answering “why this?”