EMAIL TEMPLATES YOU CAN USE TO PITCH YOUR SERVICE(S) TO CLIENTS
(for freelance writers, designers, developers, marketers, and creatives)
Hi there. Happy New Week.
If you have not checked out my most recent post (How to secure remote jobs in 2022), go ahead and do so.
Check it out here and come back to this.
In today’s blog, we will be looking at email templates you can use to send cold-pitches to clients that will land you jobs.
Let us begin.
Freelancing sites are not the only place you can find work. There are several other media where you can get freelance and remote gigs like sending cold emails, Twitter, Instagram and Google. Most of these methods involve contacting the clients directly and sending your pitch via email.
One of them that stands out is cold-pitching. And this is what I will be sharing.
First of all, I can’t stress it enough how important your first email really is. This is the email that your potential clients are going to use to analyze you and your skills.
A small mistake, such as addressing the client “hey what’s up!” or desperately writing “I really need this job” can cost you a job of several thousand dollars.
You don’t have to be a master of the English language to write a great email. You just have to learn to follow certain email etiquette when writing the pitch to appear more professional to your clients.
Now, let’s see some of the best tips for writing better emails.
Tips For Writing Better Emails
Before hitting that send button, make sure to check your emails for these and improve your pitch.
1. Use A Clear Subject Line
Always get straight to the point with your subject lines. And try to keep it short.
For example, “Regarding Your Craigslist Ad” or “Application For Copywriter Position”. Notice how I capitalized the first letter of all words to grab more attention.
2. Don’t Send To Multiple Recipients
Adding multiple recipients to your email means that you will be modifying the content of the email for a group instead of an individual. Personalizing your email is important for connecting with an individual.
3. Address By Name
Do your best to find out at least the first name of your client or the person in charge of hiring. Spell the name correctly when writing. “A person’s name is to that person the sweetest and most important sound,” says Dale Carnegie.
4. Include Your Signature
At the bottom of your email, include your email signature with contact information and links to your LinkedIn profile and websites. You can use HubSpot’s email signature generator tool to create an HTML email signature.
5. Follow Up
Don’t send too many follow up emails. It will make you seem too desperate and it will spam your client. Wait at least a week before sending a follow-up email. If you’re desperate, send a follow-up email after a while. If you don’t get a response after that, move.
6. Double-Check Your Emails
Proofread your emails twice before sending it. Use a tool like Grammarly to check for grammatical errors. To make things even easier for you, I created 5 different freelance email templates you can use when pitching to new clients.
5 FREE TEMPLATES You Can Use to Pitch to Clients
🔸Template #1 — For Web Designers.
It’s simple. Not too much bragging. Arouse the client’s curiosity to reply back.
🔹Template #2 — For Copywriters
A copywriter is a master of words. However, if you’re just starting up, maybe this template will help. Giving insight into how you work and providing examples of work is an important tactic you must always use.
🔸Template #3 — For Graphic Designers
It can get a bit tricky for graphic designers when contacting clients via email. Especially when showing off examples of your work.
So it’s important that you set up a portfolio to showcase your work. A personal website will be perfect but if you can’t afford one, go with a site like Behance or Dribbble.
For designers, kindly note that It’s important not to talk about your prices in the first email. Let the client get back to you with a reply first.
🔹Template #4 — For Marketers
You may be starting to see a pattern in these emails by now. That’s because it’s best to keep a pattern when it comes to writing professional emails.
🔸Template #5 — For Developers
I’ll take a different route for developers. Let’s imagine that you’re contacting a client directly, without them posting any jobs.
It’s casual. Short. Clean. And doesn’t sound like a spammer.
Of course, these templates are not perfect. Some clients look at things differently and some prefer a more casual hipster style approach. But, these templates will definitely help you to make a good first impression.
Lastly, QUALITY over QUANTITY.
You don’t need to send 1,000 emails to find a couple of clients. Send 50 high-quality emails. Sign 5 high quality and paying clients. Let me know if you find these templates helpful.
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Thoughts or contributions? Share in the COMMENTS section.
Thanks for reading. Till next week, keep soaring.
Cheers!
In our next blog, I’ll be sharing more helpful tips on freelancing, digital skills and remote work.
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