Fan of new and social media, founder @Cleverwood, owner of a '71 MG Midget, married to Kath, I love cooking and my friends! Let's meet, online or offline.
You should test customer behavior, not customer opinion.
… your product. In reality, even email opt-ins, beta signup totals, and targeted surveys don’t work. There is a very big difference between people entering their email address on your landing page and people paying each month for your product.
… as long as possible or working with alternative financing methods for early stage financing needs. Avoid government funding, as a startup knows where it starts, but rarely knows where it will end up.