How to take video content marketing to the whole another level

I know, it doesn’t sound modest. But, I do think that we’re one of the few startups who did it. Is it smart or stupid — you decide. But it’s definitely something new on facebook marketing field.

Here is a story behind:

We’ve been heavily relying on facebook and instagram ads where video is still a best format to drive sales. Conventional approach to creatives is to hire designer and create as many banner variations as possible. We also did that and we couldn’t find enough success. But with video we saw how it really made a difference.

The sticking point with video is production. A very few startups can figure it out. It’s complicated, expensive and time consuming. And it makes a lot of sense. That’s why we used a rising trend of influencer marketing for our benefit.

We started with traditional video reviews like this:

And we had plenty of them (maybe a few hundreds) and we kept testing those till the point we decided we need to experiment with formats. And this is where it…