Oleg PopovBridge Growth Marketing Tactics and CPG marketing realityThe marketing world has been divided between digital-first and CPG brands since the invention of paid ads on Google and Facebook. The…Jul 10, 2022Jul 10, 2022
Oleg PopovHow to deal with web attribution when there is no single tool that can solve it.Dedicated to those who suffer.Dec 3, 20192Dec 3, 20192
Oleg PopovHow to take video content marketing to the whole another levelI know, it doesn’t sound modest. But, I do think that we’re one of the few startups who did it. Is it smart or stupid — you decide. But…Dec 17, 20182Dec 17, 20182
Oleg PopovHow to Build a Complete Facebook Ads AutomationSo today we’re going to talk about building a system that will run all your ads on Facebook automatically. But before we start, let’s…Jul 2, 2018Jul 2, 2018
Oleg Popov3 Best tools for Facebook marketing.I’ve been asked this question dozens of times: “it seems that you guys in Scentbird know how to scale facebook. Can you recommend tools…Apr 2, 20182Apr 2, 20182
Oleg PopovHow To Scale your Facebook ad spend from $400k/mo to $1.2 mln/moThe trick is not to fall into micro management. Volatility is the second Facebook name. Just make a step ahead.Mar 8, 2018Mar 8, 2018
Oleg PopovHalf the money I spend on advertising is wasted; the trouble is I don’t know which half.In old days, nobody was sure what part of their marketing efforts brings results and what doesn’t. Or, to be more accurate, how significant…Jan 29, 20182Jan 29, 20182
Oleg PopovHow to Approach User Acquisition When There Are so Many Channels.Let’s say you have (or work for) a startup and you have investments and first traction and you’re looking on how to scale, how to build a…Oct 3, 2017Oct 3, 2017
Oleg Popov6 LEARNINGS FROM GROWING OUR FACEBOOK SPEND FROM $0 TO $500KHi, my name is Oleg Popov and I’m responsible for growth at Scentbird. We have been growing from $0 to $500k in monthly facebook spend for…Aug 17, 2017Aug 17, 2017
Oleg PopovOne Facebook Scaling Approach That Matters The MostHi, my name is Oleg Popov and I’m responsible for growth at Scentbird.Jul 1, 2017Jul 1, 2017