20 Email Outreach Templates to Grow Your Business

Oleg Campbell
Apr 23 · 14 min read

Inbound sales and follow-ups

Email #1: The webinar opening

Email #2: The webinar follow-up

Email #3: The webinar final follow-up

What goes into a successful inbound email?

Outbound sales and follow-ups

Email #4: The technology they use

Email #5: Hiring intent

Email #6: Short and sweet

Email #7: Personalized to job/industry

Email #8: Valuable content

Email #9: Website visits

Email #10: The follow-up

What goes into a successful outbound email?

Staffing and recruiting emails

Email #11: From the CEO

Email #12: The personalized invitation

Email #13: Make a connection

Email #14: The quick question

Email #15: The short follow-up

What goes into effective staffing and recruiting email?

PR and link-building emails

Email #16: Help them out

Email #17: Link-building follow-up

Email #18: Pitching your personal story

Email #19: New major feature

Email #20: Interesting patterns or trends based on user behavior

What goes into an effective PR and link-building email?


Oleg Campbell

Written by

Founder of reply.io. Changing the game for B2B sales. Send automated cold emails that feel warm.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade