We have been trying to do our bit and be useful to colleagues and businesses with the capabilities that we have so we have been running surveys of consumer attitudes and sentiment around lockdown and Coronavirus as well as how they perceive the ads and marketing around the subject. See the post ‘Importance of testing your comms during crisis’.
This time we ran a short survey in five markets over the weekend (of May 2−3, 2020), asking people about their mood, lives, attitudes and projects planned for after the lockdown.
Here is the overview of the main findings. The full…
A few weeks back when the pandemic started, brands started coming out with rushed attempts to communicate to consumers. Some attempts worked, some didn’t, some only worked for a short time or for a small audience. Opinions amongst marketing experts varied from most understanding ‘well, nobody knows what’s going on or how to behave or what the right thing to say currently is’, to more critical ‘stop offering me empty gestures, like ‘we’re all in this together’’. All of the above is true and not true at the same time. It depends on when, where, amongst which segments, archetypes and…
Rapid innovation cycles: how market research can support agile innovation development
Are you afraid of failing fast?
There should be no fear of testing innovation early. If you are in innovation then you know that you are knee deep in the product development process before you know it. So the earlier the better.
Agile evolved outside of the software world and became a known concept. Everyone started to talk about failing fast but the language is counter intuitive, since what we actually try to achieve is to cut our losses by testing early and learning early. The language itself is…
Originally published on http://blog.fastuna.com/survive-change-tip1
It is an era of change. Small, naturally agile startups are emerging like mushrooms after a summer’s shower. They are able to innovate quickly by responding to consumer needs. Thus disrupting the the lay of the land and taking market share away from larger companies. Pushing them to transform towards a more responsive system themselves.
“All business leaders today realise that we operate in a more challenging and a more disruptive environment. This environment actually creates a lot of potential and opportunities as well. But in order to capture that value you have to change.” …
Originally published on http://blog.fastuna.com/agile-problem-solving by Neil Harwood
Imagine that not all problems require a deep dive in order to gain enough information for making the right decisions. Sometimes timing is everything and delay can cost too much.
Read our recent post about an exciting new approach to identifying the causes of issues in a product development and marketing context. And a way to do it quickly and effectively.
Let’s be honest. We’ve all been in a situation where we have scratched our heads for hours trying to identify the cause of an issue, especially when we believed our own solutions…
Originally published on https://fastuna.com/blog
This post was originally published on our Fastuna blog as a means of introducing us and telling the world a bit more about what we do. As we serve the then new-ish norm of speed in business and therefore the necessity to make fast decisions we sided with the new meaning of automated research.
We take the concept of DIY research to the next level and call it UIY (Use It Yourself). The idea being that you don’t even have to do anything yourself, we have thought of everything for you and all there’s left for…
Originally published by Andrey Sychev on http://blog.fastuna.com/when-all-ideas-scored-the-same
For instance you ran a test using one of the solutions on our Fastuna platform. You were testing different creative or product ideas where all of the options scored the same overall.
Example 1. 5 packaging designs scored flat overall.
Originally published on http://blog.fastuna.com/are-your-insights-bioavailable
Would you lick an iron frying pan in order to replenish your blood iron?
Each morning after having some nice scrambled egg on toast and a cuppa I follow it up with a good dose of vitamin D. This lovely vitamin has always been around as its produced by our own bodies when exposed to the sun. Here in the UK where the sun shines for less than 40% of the time supplementation is necessary. Not only do we need a lot of vitamin D it also has to be bio available. In other words, the…
Live long and prosper!
Originally published on https://fastuna.com/blog
How can leaders create agile organisations with emotional humans naturally resistant to change?
Fortunately, unlike Vulcans, we don’t have to suppress our emotions… Also, fortunately, we do not have to use the Vulcan greeting, — how do you make your fingers separate like that anyway???
First and foremost, being agile is a psychological phenomenon, then it is a state of mind and only then it can be translated into a way an organisation operates.
By Andrei Sychev, originally published on https://fastuna.com/blog
Going the controversial way when developing your creative ideas is very tempting. At large, it is due to the ever increasing media noise and the need to cut through it. But also it is due to the success of those who know how to provoke in a clever way, be it in the context of show business, modern art or advertising. In other words, we live in the time of buzz, hype and Katy Perry (who has more followers on Twitter than Barack Obama).
So when launching controversial ads creative people are seeking…