PinnedOlga BazarovainApp Growth SummitGearing up for App Growth Summit LA 2022Drumroll, please!Feb 16, 2022Feb 16, 2022
Olga BazarovainApp Growth SummitDeveloping win-back, retargeting and personalization strategiesIn a rich, lively, and insightful exchange of ideas centered around win-back, retargeting, and personalization strategies, Valeria Lovato…Jun 27, 2022Jun 27, 2022
Olga BazarovainApp Growth SummitHow Creatives Are Key in Early Development StagesUser Acquisition (UA) has been data-driven for so long that we managed to forget what happens in the user journey prior to the “data” comes…Aug 17, 2021Aug 17, 2021
Olga BazarovainScalarrImportant Outcomes and Biggest Mobile Ad Fraud Schemes of 2019Mobile ad fraud had a vibrant year in 2019 as it was full of discoveries and challenges to learn from.Jan 30, 2020Jan 30, 2020
Olga BazarovaThe wise use of user acquisition budget: CPI, CPA or RevShareAs a mobile marketer, you deal with a number of challenges from many fronts. And as the year begins, chances are you are gearing up for…Jan 16, 2020Jan 16, 2020
Olga BazarovainScalarr10-Step Checklist for Successful Ad Fraud Protection in 2020We’ve prepared a comprehensive checklist that outlines the 10 steps to take to detect fraud effectively…Jan 13, 2020Jan 13, 2020
Olga BazarovainScalarrHow To Reap Good ROAS From Your User Acquisition CampaignsEvery user acquisition effort is an investment, and as such, they should be carried out with profitable dividends in mind.Dec 5, 2019Dec 5, 2019
Olga BazarovainScalarrScalarr Wins “The Most Effective Anti-fraud Solution” at the 2019 Effective Mobile Marketing AwardsScalarr is the proud recipient of The Most Effective Anti-fraud Solution Award, an honor bestowed by the 2019 Effective Mobile Marketing…Nov 19, 2019Nov 19, 2019
Olga BazarovainScalarrThe Ugly Truth About Fraud in 2019The most popular fraud types are in fact bots and smart bots, which are both responsible for 57% of all mobile ad fraud in 2019Nov 19, 2019Nov 19, 2019
Olga BazarovainScalarrVTA Spoofing: newly discovered fraud type that is taking the industry by stormImpacting nearly 60% of attributed paid installs, Scalarr’s Machine Learning algorithms discovered Complex VTA Spoofing — a new fraud type…Nov 11, 2019Nov 11, 2019