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Olga Bazarova

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App Growth Summit

Gearing up for App Growth Summit LA 2022

Drumroll, please!

Feb 16, 2022

Gearing up for App Growth Summit LA 2022

Feb 16, 2022

Olga Bazarova
in
App Growth Summit

Developing win-back, retargeting and personalization strategies

In a rich, lively, and insightful exchange of ideas centered around win-back, retargeting, and personalization strategies, Valeria Lovato…

Jun 27, 2022

Developing win-back, retargeting and personalization strategies

Jun 27, 2022

Olga Bazarova
in
App Growth Summit

How Creatives Are Key in Early Development Stages

User Acquisition (UA) has been data-driven for so long that we managed to forget what happens in the user journey prior to the “data” comes…

Aug 17, 2021

How Creatives Are Key in Early Development Stages

Aug 17, 2021

Olga Bazarova
in
Scalarr

Important Outcomes and Biggest Mobile Ad Fraud Schemes of 2019

Mobile ad fraud had a vibrant year in 2019 as it was full of discoveries and challenges to learn from.

Jan 30, 2020

Important Outcomes and Biggest Mobile Ad Fraud Schemes of 2019

Jan 30, 2020

Olga Bazarova

The wise use of user acquisition budget: CPI, CPA or RevShare

As a mobile marketer, you deal with a number of challenges from many fronts. And as the year begins, chances are you are gearing up for…

Jan 16, 2020

The wise use of user acquisition budget: CPI, CPA or RevShare

Jan 16, 2020

Olga Bazarova
in
Scalarr

10-Step Checklist for Successful Ad Fraud Protection in 2020

We’ve prepared a comprehensive checklist that outlines the 10 steps to take to detect fraud effectively…

Jan 13, 2020

10-Step Checklist for Successful Ad Fraud Protection in 2020

Jan 13, 2020

Olga Bazarova
in
Scalarr

How To Reap Good ROAS From Your User Acquisition Campaigns

Every user acquisition effort is an investment, and as such, they should be carried out with profitable dividends in mind.

Dec 5, 2019

How To Reap Good ROAS From Your User Acquisition Campaigns

Dec 5, 2019

Olga Bazarova
in
Scalarr

Scalarr Wins “The Most Effective Anti-fraud Solution” at the 2019 Effective Mobile Marketing Awards

Scalarr is the proud recipient of The Most Effective Anti-fraud Solution Award, an honor bestowed by the 2019 Effective Mobile Marketing…

Nov 19, 2019

Scalarr Wins “The Most Effective Anti-fraud Solution” at the 2019 Effective Mobile Marketing Awards

Nov 19, 2019

Olga Bazarova
in
Scalarr

The Ugly Truth About Fraud in 2019

The most popular fraud types are in fact bots and smart bots, which are both responsible for 57% of all mobile ad fraud in 2019

Nov 19, 2019

The Ugly Truth About Fraud in 2019

Nov 19, 2019

Olga Bazarova
in
Scalarr

VTA Spoofing: newly discovered fraud type that is taking the industry by storm

Impacting nearly 60% of attributed paid installs, Scalarr’s Machine Learning algorithms discovered Complex VTA Spoofing — a new fraud type…

Nov 11, 2019

VTA Spoofing: newly discovered fraud type that is taking the industry by storm

Nov 11, 2019

Olga Bazarova

Olga Bazarova

Hi there! I am the Head of Global Marketing and PR at App Growth Summit — The Global Leader of Mobile App Conferences & Content

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