Mobile ad fraud had a vibrant year in 2019 as it was full of discoveries and challenges to learn from.

From Facebook, Google, Uber, and TextNow…mobile ad fraud sure made headlines over the past year. Fraudsters held no reservations when it came to stealing marketing budgets because if there are large sums of money involved, they are sure to be there.

Scalarr, the industry’s leading anti-fraud solution, has released its latest report where you’ll find the most important outcomes of 2019 as well as the biggest stories that broke out, shedding light on just how big the problem of mobile…


As a mobile marketer, you deal with a number of challenges from many fronts. And as the year begins, chances are you are gearing up for the first challenge that comes in the form of strategizing and preparing the user acquisition (UA) budget of your mobile app.

As you well know, user acquisition campaigns focus on harnessing new users to secure the growth of your mobile app — so, how exactly do you build a robust UA campaign while staying within budget? It’s a tricky task.

In this article, we explore the different types of pricing models as well as…


It’s not uncommon to see marketing headlines that talk about mobile ad fraud. The issue has grown to be so big that it’s impossible for mobile marketers to not factor it in into their decision-making processes.

Inevitably, mobile marketers have to arm themselves with as many protective measures as possible, which is why Scalarr created a comprehensive, step-by-step checklist that outlines the best methods to reduce fraud.

From the analysis of in-app events to anomalies in the event funnel, Scalarr’s checklist is packed with insights that will help mobile marketers reduce fraud significantly. And while it’s not bulletproof, it serves…


Every user acquisition effort is an investment, and as such, they should be carried out with profitable dividends in mind.

For mobile marketers, tracking mobile user acquisition (UA) campaigns is a vital performance indicator. In years past, mobile app marketers were taking the uncomplicated route and simply looking at their CPI — but unfortunately, this provides a limited look into performance as it offers no real data in terms of revenue generated by installs.

But as the industry matures and mobile app marketers grow more astute, there is one important metric that takes center stage for mobile marketers and that…


Scalarr is the proud recipient of The Most Effective Anti-fraud Solution Award, an honor bestowed by the 2019 Effective Mobile Marketing Awards in its 10th edition as they celebrate excellence in mobile marketing solutions worldwide.

The Effective Mobile Marketing Awards are established by the Mobile Marketing Magazine, a world-renowned specialist in the delivery of mobile marketing and tech news and research, hosting an array of professional marketing events.

In this coveted category, Scalarr shone brightly as the best anti-fraud solution in the market. With an outstanding year full of achievements, stellar headlines, and consistent growth, Scalarr is the one-stop solution…


The most popular fraud types are in fact bots and smart bots, which are both responsible for 57% of all mobile ad fraud in 2019

Just when you think you have mobile ad fraud figured out, fraudsters go ahead and shake things up by reverse-engineering their practices with the goal of staying undetected for as long as possible. Of course, the main goal is to steal money, so fraudsters are constantly deploying new, more sophisticated and advanced fraud methods.

If you think your app is safe, think again. Take a look at these hard facts that are the result of…


Impacting nearly 60% of attributed paid installs, Scalarr’s Machine Learning algorithms discovered Complex VTA Spoofing — a new fraud type that is costing millions to the mobile marketing industry.

Fraudsters are not settling with the existing types of mobile ad fraud; they’re deploying new, more sophisticated methods that are preying on advertising campaigns left, right and center.

With new technologies in place and innovative schemes, one of the most notorious trends in mobile ads is the constant reverse-engineering that fraudsters undergo to continue to go undetected and steal marketing budgets.

But even though fraudsters are unrelenting and more alarmingly sophisticated…


Scalarr, an industry leader in making use of multilayered machine learning algorithms to fight app install fraud, has released its 2019 edition of the “Ultimate Guide to Mobile Ad Fraud 2.0” report. The report is packed with key findings of the industry’s current state in regards to fraud detection, protection, and the overall evolution of existing fraud types.

With data at the forefront of their strategy to fight fraud successfully, Scalarr is committed to increasing the current awareness of the fraud epidemic. With this in mind, the company carefully crafted this report based on key findings derived from their in-house…


In a perfect world, fraud wouldn’t exist. But in the advertising industry, which has seen explosive growth and where brands now spend nearly two-thirds of digital advertising on mobile, it’s no wonder that with the sheer size of this market, fraudsters are looking for new, technology-advanced ways to have a piece of the pie.

As expert advertisers and mobile marketers have come to understand, there is a profound negative impact associated with ad fraud, especially money-wise; yet there is a lot of work to be done to help the industry truly grasp the reach of fraudsters in the modern mobile…


With the help of machine learning algorithms, Scalarr discovered Complex VTA Spoofing — a new type of fraud that could impact 60% of attributed paid installs

One of the biggest misconceptions of the mobile advertising ecosystem is the widespread belief that if mobile ad fraud levels are low, it signifies that protection measures are enough. Unfortunately, that’s far from being true and Scalarr latest discovery of a new fraud type is more than enough proof of this statement.

Discovered in August 2019, Complex VTA Spoofing is the result of continuous reverse engineering performed by fraudsters who wish to remain undetected. In essence, it’s the defrauding practice of faking tracking links to spoof clicks as impressions and completed installs are attributed by mobile measuring partners (MMP) as…

Olga Bazarova

Hi there! I am the Marketing Lead at Scalarr - Machine Learning based anti-fraud solution for mobile app developers and marketing teams.

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