Olga ShchorsWillingness-to-pay Research Methods for Early Stage Tech ProductsWith this publication, I’m starting a series of posts on product marketing which I expect to be useful for teams working on the development…6 min read·Sep 28, 2021----
Olga ShchorsOmnichannel Engagement: How and Why to Start with a Unified Customer ExperienceAs the struggle for customer’s attention is constantly growing, it is vital to use all available communication channels throughout the…6 min read·Sep 21, 2021----
Olga ShchorsinUX PlanetTop UI Design Principles To Keep In MindThe creation of a high-quality user interface implies the principle “the user is above all” and the corresponding methodology for the…4 min read·Jul 19, 2019----
Olga ShchorsinUX PlanetTOP-10 A/B Testing Myths: BoostedSo, you want to get the most of your website doing conversion rate optimization via A/B testing. The ideal notion about it will be…7 min read·Sep 9, 2016----
Olga ShchorsWhat You Should Know Setting Goals in A/B TestingAre you about to launch the A/B/N Experiment? Good for you and for your company! Before launching, consider the importance of the goal in…3 min read·Aug 17, 2016----
Olga ShchorsWhy You Shouldn’t Blindly Trust CRO and A/B Testing Best PracticesSince there are millions of best practices and case studies in conversion rate optimization and A/B testing, described in blogs, you still…5 min read·Aug 16, 2016----
Olga ShchorsA/B Testing Cheat Sheet or How to Launch Your First A/B TestLet us introduce to you our capacious A/B testing cheat sheet represented in the form of infographic!1 min read·Aug 4, 2016----
Olga ShchorsAdvanced Filtering to go Deeper into Your StatisticsThere are tones of informative reports that might reveal you a bit more about your current audience and its behavior. Putting myself in the…4 min read·Jul 4, 2016----
Olga ShchorsCRO and SEO: How They Treat Each OtherThere are different fears among marketers that Conversion Rates Optimisation (CRO) hurts Search Engine Optimisation (SEO) or another way…7 min read·Jun 21, 2016----