ICO Marketing

Robert Davis
Nov 3 · 3 min read

Is marketing an important component of a competent ICO campaign? The answer is definitely yes. Today, marketing is the main part of the ICO, STO or IEO campaign. Over the past two years, the market for raising funds for technology startups has changed dramatically. If in 2017 people invested in all companies that had the word “blockchain” in their whitepaper, then today’s investors are very selective in choosing their investments and pay attention to the smallest details. Therefore, over the past two years, all inefficient companies and agencies that could not cope with market competition and only the strongest have left the market. ICO marketing is a very specific area in which only highly focused specialists remain. If earlier it was enough to place company on all ICO trackers and listings, buy more traffic on Facebook and Google and have working MVP, then today this is not enough. Unfortunately, the times when everyone could make their own ICOs, invest $1 million in marketing and raise $5 million have long passed. Now it is an established industry, where almost everything is decided by communications and acquaintances. Marketing agencies charge about 200–300 thousand for their services, plus marketing costs have increased 3–4 times over the past two years. That is, today, in order to collect a soft cap of 5 million, you will have to invest at least 3.5 million. But you need to consider that you already have a quality product and a reliable team.

Here are the companies remaining on the market that provide the most effective promotion methods for ICO, STO and IEO campaigns.

1. Icobench.com

ICObench is an ICO rating platform and a blockchain community supported by a wide range of experts that provides analytical, legal, and technical insights to the investors.

2. Icolaurel.com

ICOLaurel is an independent research team of experienced analytics and IT specialists. They are permanently searching for worthy projects they would invest our own money to, and they do invest because we are enthusiastic about cryptocurrency the same as you. They post a new project analysis daily to keep you up-to-date. Each decision to select a particular project to post is collegial, so you are protected from a biased opinion.

3. Icohead.org

ICO Head is view on the constantly growing ICO world. They’ve created and are constantly updating three useful lists: Active ICOs, Upcoming ICOs and Ended ICOs for everyone who is interested in ICOs and wants to stay current on the topic. The lists look like a kanban board (Inbox, In Progress, Done).

4. Icohunter.org

ICOHUNTER is an independent agency employing a team of blockchain experts. They specialize in making the rating for ICO projects. On the basis of their full detailed analysis, we estimate ICO projects on their rating system.

The goal of agency is to gather all the essential information about these projects and provide investors with insight, helping them make the right choice and invest in the best project. All the risks (scam, activity, etc.) are standardized according to a universal standard. Select projects receive their full analysis, which their team of experts provides for the good of the investors.

5. Icogang.net

ICOgang is a platform that was established to provide its users reliable information about the best Initial Coin Offering projects and help ICOs attract more investors.

6. Icodawn.com

They are a team of blockchain enthusiasts and crypto asset investors who believe in the decentralization of power in society. Their aim is to make crypto asset investing transparent, easy to understand and available for everyone. ICO Dawn combines the qualitative and quantitative data with the wisdom of the crowd to better understand and evaluate crypto assets.

7. Icomarks.com

ICOmarks is an independent platform for the analysis and research of ICO (Initial Coin Offering). They have our own rating system that they use to compile a list of the most promising projects, a calendar of upcoming/ending ICOs, and a tool for tracking token stats that are already being traded. Every day dozens of new ICO projects are made public, and their mission is to provide investors with independent and transparent information about each ICO so that they can minimize their investment risks. The ICOmarks team is constantly working to improve the quality of its products, and they plan to create even more useful tools to analyze ICO projects.

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