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A rule of thumb is to have a 27-characters text input (it would accomodate 90% of queries).
Just as title case looks more formal and serious, sentence case looks more casual and friendly. I’m a writer at Dropbox, and we intentionally write in sentence case because we want our brand to f…
Takeaways: 1) The highest impact work for your startup is often not the sexiest 2) Deal with it. :)