Oli Gardner
Co-founder of @Unbounce - the landing page builder for marketers - opinionated writer on Conversion Centered Design. Wildlife photographer, rocker.
Fuck Data
Me: New idea for the homepage.Myself: What is it? Me: A way of describing who we are and what we do. But better. Myself: You should test it. Me: Meaning? Myself: A/B test it. With or without the new idea. Which performs best. Me: What if it doesn’t win? Myself: We don’t use it. Me: I really believe in this idea. Myself: I’m sure you do. Me: How long are we going to test it for? Myself: About three weeks. Me: What if it loses for three weeks, and then has a positive bigger-picture impact?Oli Gardner2 min read