The Lemon Face Challenge

Four years ago, the ALS Ice Bucket Challenge ‘broke the internet.’ Thousands of videos of people pouring buckets of ice on their heads were uploaded to every social media platform with participants challenging their friends to join in the name of raising awareness for ALS. The effort was a huge success, raising more than $115 million and funding a study that discovered a new gene associated with ALS, which could be a potential option for gene therapy.

Now, there’s the Lemon Face Challenge. Started by 11-year-old Aubreigh Nicholas to combat diffuse intrinsic pontine gliomas (DIPG), a dangerous form of brain cancer than most commonly effects children, her charity, Aubreigh’s Army, has already raised more than $40,000.

Several sports teams, TV personalities and celebrities have already joined in to help the cause:

We’re with you, Aubreigh! You’ve got a donation from your friends at O-Live & Co. (Click here to make your own donation!)

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