How Artificial Intelligence Systems Can Empower Your Sales Team

Oliver Brown
3 min readJan 2, 2020

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Artificial Intelligence and Sales — Can you imagine? Selling requires human intervention, but can artificial intelligence systems help in enhancing the sales process? Today, artificial intelligence and robotics are increasingly taking over various aspects of the selling landscape. A study by Harvard Business Review says that by the end of 2020, 85% of customer interaction won’t involve a human at the other end. With the emergence of automation, AI, and their integration with mobile devices, sales processes have smoothened twofold.

The applications of artificial intelligence in sales are extremely diverse. AI-based applications can analyze and qualify leads, send follow-up emails, and sustain them. These systems can answer common customer queries and handle a huge amount of conversations simultaneously. Artificial intelligence systems learn from their environment. Thus, the conversation with a lead can help the sales team prepare a better and much more targeted plan.

How Artificial Intelligence Systems Can Grow Your Selling Potential

Sales growth results from maximizing the sales team’s potential, combined with the right AI tools. Artificial Intelligence increases the number of leads and reduces the cost per sales. By adopting artificial intelligence marketing solutions, a majority of sales activities can be automated. Gathering customer information, taking orders for products, sending invoices, and preparing contracts are a few activities that can provide more time for sales personnel to close a deal. The 3 significant benefits of artificial intelligence in sales include:-

  • Delegating Administrative Sales Tasks
    Sales representatives often complain that their valuable time goes to waste while sending hundreds of follow-up emails. Adding communication notes to the CRM system decreases their effectiveness. With artificial intelligence programming integrated into CRM, the sales team can automate these activities. AI can log-in, add the lead details & notes, and provide new contacts to the sales team. The team can spend more time closing high-priority meetings in the meantime. It’s a win-win situation for all, leading to an increase in revenue. AI systems become your administrative staff while your sales representatives make more time for productive activities.
  • Predicting Prospects From Past Data
    Often overlooked, but an important advantage of AI is to predict prospects from previous data. Artificial intelligence systems have the past data at their fingertips. They can scan through millions of documents. They can provide the sales team information on prospects similar to those of their closed deals. Integrating these data points provides better leads that have more chances of conversion into clients. While sales personnel has to go through lots of data to find out who to target, AI can do that in just a matter of seconds.
  • Providing Customer Service
    After-sale service communication is as important as the sale itself. With artificial intelligence marketing solutions, companies can have AI take the place of customer service representatives. It saves a lot of time, and costs are reduced to a great extent. AI systems answer queries of customers and direct them to the responsible people after taking a few details, which prepares the executives for what’s next.

Yet AI presents several challenges to the sales team. A major challenge comes in terms of trust in machines for handling conversations that require human intervention. But the sales team needs to understand the effectiveness of artificial intelligence systems in the entire selling process. They are there to help improve sales and convert more customers without any hassle. Reach out to learn more about the artificial intelligence development company nyc for the various ways to improve or build the quality of projects and across your company.

Artificial Intelligence Systems Can Maximize Your Sales Today!

The quicker you implement artificial intelligence into your sales process, the better results it will yield. Future customers will have their maximum interactions digitally. Artificial Intelligence marketing solutions are needed to serve this population. If you’re looking to enhance your sales process using AI, take the help of experts. BoTree Technologies is a professional artificial intelligence services company that augments the sales process by building top-notch AI solutions. Contact us for a FREE QUOTE today.

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Oliver Brown

Content Strategist with 7+ years of experience in content marketing, social media, SEO, and online advertising.