Why lack of certainty is probably not helping GDPR compliance
Mark Gracey
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This isn’t helped by:

a) A focus, in the most part, on an interpretation of the rules for B2C marketeers leaving B2B marketeers wanting.

b) lack of guidance around legitimate interest and Recital 47 that makes mention of Direct Marketing as on such interest.

Does the digital compliance hub have specific guidance for B2B direct marketing under GDPR?