Traditional sales or modern marketing: which is best for business growth?

For decades now, the cornerstone of growth for most SMEs here in the UK has been a good old-fashioned, no-nonsense sales and lead generation strategy.

Cold calling.

Networking.

Referrals.

Word of mouth.

All of these lead generation tactics still work today for the large majority of businesses out there — and we’re not here to tell you they don’t.

It would be pretty ridiculous for us to recommend sacking your sales team, closing off your networks and burning those lucrative, long-standing referral bridges in order to have a crack at fulfilling some digital marketing and modern lead generation pipedream.

Anyone…

Oliver Roddy

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