Typography is something bigger than just a design technique. A Canadian typographer, Robert Bringhurst, in his book The Elements of Typographic Style defines typography as the craft of endowing human language with a durable visual form. In addition, typography transforms language into a decorative visual element.
“I never did anything worth doing by accident,” he replied, “nor did any of my inventions come indirectly through accident, except the phonograph. No, when I have fully decided that a result is worth getting, I go about it, and make trial after trial, until it comes.
“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.” — Edison