Designing intuitive products is more important than ever. We talk to customer experience consultant Gerry McGovern about the Top Tasks methodology he created to identify, measure and improve what matters most to an organisation’s customers

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“Anybody can code and wireframe, but having a genuine ability to put yourself into other people’s shoes and really understand them is the most valuable skill any digital team can have,” exclaims Gerry McGovern, founder and CEO of Customer Carewords. …

About

Oliver Lindberg

Independent editor and content consultant. Founder and captain of @pixelpioneers. Co-founder and curator of www.GenerateConf.com. Former editor of @netmag.

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