Exploring Kajabi Pricing: Understanding Different Options and Offerings

Max Penn
6 min readSep 24, 2023

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kajabi pricing

Navigating the multitude of features and options of Kajabi pricing can feel like a journey through a digital maze. Here you’ll find a comprehensive guide to help demystify this platform. This will not only break down the different pricing options available but also what each of these tiers offers. Enjoy the ride as you get ready to fully comprehend the richness of Kajabi’s pricing structure, making the task of selecting what’s best for you much more manageable.

Understanding The Kajabi Platform

In today’s digital market, entrepreneurs need an efficient and reliable platform to sell their products or services online. That’s where Kajabi comes in.

What is Kajabi

Kajabi is a comprehensive platform designed specifically to meet the needs of businesses who wish to sell digital products or services online. It is an all-in-one platform that assists you in creating, marketing, and selling your digital content.

Key features of Kajabi

Some of the key features that you’ll enjoy with Kajabi include an intuitive course builder, marketing automation, membership sites, a blogging platform, customizable website templates, email marketing, and so much more. Essentially, Kajabi is capable of integrating and handling all aspects of your online business in one place to ensure smooth operation and efficiency.

Use cases of Kajabi

Kajabi serves a wide array of digital entrepreneurs and businesses. It is mostly used by educators to sell online courses, membership sites where ongoing content is offered for a recurring payment, and authors who publish and sell digital books or guides.

Overview of Kajabi Pricing

Understanding the cost of using the Kajabi platform gives you a clear insight into what to expect and enables you to make an informed decision.

Components of Kajabi Pricing

Kajabi’s platform has various pricing components including the Basic Plan, Growth Plan, and Pro Plan. Each plan comes with its distinct features and costs associated with it. Additionally, the cost varies depending on your billing frequency — monthly or yearly.

The importance of understanding Kajabi pricing

The pricing plans have different features and costs associated with them and are designed to cater to businesses of different sizes and needs. By understanding Kajabi’s pricing structure, you can choose a plan that best suits your business goals and budget.

Breaking Down Kajabi Pricing Structure

Given the variety of features offered, understanding the pricing structure is important to ensure you’re getting the best value for your money.

General Pricing Structure of Kajabi

Kajabi offers three main pricing plans — Basic, Growth, and Pro. The Basic Plan is the cheapest, followed by the Growth Plan, and Pro Plan being the highest. Each plan has a monthly or annual cost, where you can save money by choosing the annual subscription.

Factors affecting Kajabi Pricing

The cost of each Kajabi plan is influenced by several factors including the number of active members, administrative users, products, pipelines, and emails you can send per month.

Kajabi Basic Plan

The basic plan offers an affordable option suitable for small businesses or individual entrepreneurs starting on their digital journey.

Features of Kajabi Basic Plan

For a start, this plan offers up to 3 products, 3 pipelines, unlimited landing pages, marketing emails, and up to 1000 active members and 1 admin user. All these come with a fully customizable website without Kajabi branding.

Who should consider the Basic Plan

The basic plan is perfect for individual entrepreneurs or small businesses new to the online course or membership site business and are looking for a cost-effective yet comprehensive suite of tools to launch their business.

Cost of Kajabi Basic Plan

The Basic Plan is priced at $149/month, billed monthly. But if you choose annual billing, the cost is reduced to $119 per month billed annually.

Kajabi Growth Plan

If your business is expanding and you need better features to accommodate your growth, then the Growth plan is for you.

Features of Kajabi Growth Plan

This plan offers up to 15 products and pipelines, 10 admin users, and up to 10,000 active members. You also get extensive marketing and course building features, among others.

Who should consider the Growth Plan

If your business is growing and you expect to have more product offerings, active members, and administrative needs, then the Growth Plan would be an ideal option.

Cost of Kajabi Growth Plan

The Growth Plan is priced at $199/month if you choose to be billed monthly. However, you can save some bucks by choosing to be billed annually at $159 per month.

Kajabi Pro Plan

For businesses that require advanced features and a larger customer base, Kajabi offers the Pro Plan.

Features of Kajabi Pro Plan

The Pro plan offers up to 100 products and pipelines, 20 admin users, and up to 25,000 active members, making it the most comprehensive of all the plans. It also includes advanced features like code editing.

Who should consider the Pro Plan

The Pro plan is intended for large businesses with a broad customer base and those who require advanced features to manage their digital enterprise effectively.

Cost of Kajabi Pro Plan

The Pro Plan comes with a hefty price tag of $399/month for monthly billing and $319 per month when billed annually.

Evaluating Kajabi Plans: Which one is right for you?

Selecting a suitable Kajabi plan involves an analysis of your business needs, resources, and future growth prospects.

Comparing different Kajabi plans

It’s essential to compare the features and costs of each plan. If you’re just starting, the Basic Plan offers an affordable start, but as your business grows, you may need to consider upgrading to the Growth or Pro plans for better features.

Considerations when choosing a Kajabi plan

Important factors to consider include your budget, the size of your customer base or active members, and the range of products you intend to offer now and in future. Other factors include the need for advanced features and administrative control.

Additional Costs in Kajabi

Apart from the subscription cost, there may be other costs included based on the features you choose to use.

Add-on services and their costs

Kajabi offers add-on services like one-on-one training for an additional fee. It also has premium themes and other resources you can purchase to enhance your site.

Understanding potential hidden costs

It’s important to understand and factor in any additional costs in your budget. Payments outside your subscription plan might include transaction charges depending on your chosen payment processor, cost of any add-on services, and the cost of a domain if you wish to have a custom domain.

Discounts and Promotional Offerings

Kajabi offers promotional discounts that you could take advantage of to save on your subscription.

Current promotional deals

Kajabi often offers promotional deals during holidays and other special occasions where you could get a significant discount on your subscription fee.

Yearly discounts

You can also enjoy a discount if you choose to pay your subscription annually, this is usually cheaper compared to opting for a monthly billing cycle.

Trial periods

To new users, Kajabi offers a 14-day free trial period that enables you to test the platform before deciding to buy a subscription.

The Pros and Cons of Kajabi Pricing

Understanding both the advantages and potential drawback of Kajabi’s pricing will help you make an informed decision.

What users like about Kajabi pricing

Many appreciate that Kajabi pricing is all-inclusive with no hidden fees. Users also love that they can operate an entire online business from one platform without having to integrate other software or services. Discounts for annual payments and during promotional periods are also a plus.

Common criticisms of Kajabi pricing

However, some users find Kajabi pricing plans a bit expensive especially for small businesses or startups with a limited budget. Others feel that the limitations on the Basic Plan such as a cap on the number of products and active members can be restricting for growing businesses.

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