Books are like any other product (e.g., nderground) — you have to market it so that people know it exists.
I have published a book, on programming in a now largely dead programming language.

Something that a lot of writers are terrible at doing. That’s one of the areas that I think is broken: Writers are usually asked to market for themselves. Big publishing houses, mostly, don’t do marketing for their authors. That’s one of the things I would like to fix.

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