Building on my last article, here I have tried to look at how acquisition and retention affects user growth, and hence, in order to achieve a certain DAU objective, how much paid acquisition or marketing activity is required.
If you are looking at the science behind growing app traffic on your platform, then, the article below, could be an useful read.
Since the beginning of this year, I have this unique task of working towards growing our app DAUs, i.e. daily active…
When it comes to buying a house, I find myself seriously handicapped. Well, there is no dearth of listings on a property site — but does it make you feel like you are taking an informed decision? Probably, not.