WEDM CH. 5

Well I dont go on many websites for pleasure (unless Pinterest and some blogs count). I dont have Facebook so I dont have content shared to me alot about trending articles and that kind of thing. But I was looking at a Blog the other day called Apartment Therapy. This woman is amazing and I have been follwing her DIY projects for years but her blog/website is a frickin mess. Ive been itching about it for years. Very cluttered, could be stream lined and organized with tiles and pop-ups but no. I feel like if it were hurting her business or image she would change it so its probably not but i could see why people would not take the time to look into her projects if they didnt like the look of her page. I think her voice is effective to her loyal audience because they know how she organizes things. Her audience is also widely female stay at home moms so they have the time and interest in her work to make the page a success. There are also videos on the page of tours of houses that she features on her page and uses to showcase her work. Overall I think the website is consistent with its message, its just finding the right audience…