Panic
I love Creative Advertising, and I love this course. I will defend anyone who argues against that and I want to show the rest of the industry that students from here can go on to succeed; they already have and we will continue to do so.
But I guess that’s not really what this piece of writing is about. I don’t want to begin a rant but maybe that is really the truth behind exactly what this is about.
I’m pretty much exactly halfway through my time here, and I can finally say I feel as though we are confident in coming up with ideas. We’re working on D&AD at the moment and I’m pleased with our idea, and the way our strategic thinking is going. I feel as though we identified an issue well and found a great insight after lots of mind mapping and scamping and discussions. So we’ve got the ideas down, that’s good. This is the way I like to work, and I think, sometimes, it works.
But what I don’t think works is our craft.
We know how we want our idea to be presented, we can picture it and we can give you a scamp and talk it through with you so you know as well, but really what we can’t do is bloody create the thing. And it’s driving me mad.
My graphic skills aren’t good enough, my video editing skills can’t work enough magic and if I’m totally honest, I really don’t think I can actually create something great.
Our strength here lies in our ideas, we can create a good idea, but it really wouldn’t hinder us at all if we had the skills in ‘finish’ as well. Sometimes ideas just aren’t good enough. Sometimes, people want to see what the idea would look like finished. Sometimes I want to be able to show what my idea would look like finished. I don’t want to have to hand my idea to someone else in order to create it, I don’t want to feel as though I can’t create a great video or a website or a graphic that conveys my ideas well.
Why do I have to settle for scamps?
