Around the same time we started rethinking the icon, we began iterating on the UI, working to create something simple and clean so that people’s posts are the focus in the app.
While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos. We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.
…ozens of different types of reactions left on it, which would be difficult to consume in News Feed. Additionally, the more reactions we offered, the less likely they would all be universally understood.
For more than a year, we have been conducting international research to explore what types of rea…