Summary and book review of “My Life in Advertising” : Claude Hopkins, a true pioneer of advertising and marketing, details in this book his life, including how he became one of the greatest advertising masters in the United States from the end of the 19th century until his retirement in 1923; My Life in Advertising is full of life lessons and teachings for effective advertising that are still valid today.

By Claude Hopkins, 1927, 210 pages (the current edition also includes My Life in Advertising & Scientific Advertising for a total of 318 pages)

Book review and summary of “My Life in Advertising”:

Note: With this review, I am…

Summary and book review of “The Subtle Art of Not Giving a Fuck: A Counterintuitive Approach to Living a Good Life”: Mark Manson invites us to go beyond the current discourse around self-development, which consists in forcing us to always be the “best” or the “most “, by practicing the subtle art of not giving a fuck, in other words, by stop focusing on things that aren’t essential in our lives.

By Mark Manson, 2017, 188 pages,

Book review and summary of “The Subtle Art of Not Giving a Fuck”:

Chapter 1 — Don’t Try

1.1 — The story of Charles Bukowski or the success of a failure

The story of Charles Bukowski is that of a man who is an alcoholic, a womanizer, a compulsive gambler and, to use the…

Summary and book review of “Real World Seduction” : To seduce women, a man must be the PRIZE, i.e., he must make sure that the woman chases him and not the other way around; for this, the man must create a frame implying that it is the woman who chases him and not he who chases her; this is done in particular by defining and assuming the frame, making cold readings, telling stories, building rapport, and using many other techniques that this book reveals to us.

Note: “Real World Seduction” is not part of the Personal MBA, but I decided…

Summary and book review of “The 7 habits Highly Effective People”: In his book, the author lays out the seven habits of successful people, the seven fundamental principles that enable the most successful and entrepreneurial people to achieve their goals. Used on a daily basis, they will help those who practice them to live a happy, well-balanced and successful life.

By Stephen R. Covey, 1989, 342 pages.

Note: This column was written by Ali Nejmi.

Book review and summary of “The 7 habits of Highly Effective People”

The book is a reference to the skills of personal development, effective communication, and successful interaction.

Covey doesn’t claim he can produce an instant miracle…

Summary and book review of “The Sales Bible”: Jeffrey Gitomer, a sales veteran, provides in this book a broad range of guidance, tips, tricks, prospect and methods on how to sell better.

Jeffrey Gitomer, 1994 (first edition), 2008 (current revised edition), 290 pages.

Book review and summary of “The Sales Bible”:

First of all, The Sales Bible is a beautiful book, with a beautiful hard cardboard cover and glittering letters, a high-quality glossy colored paper, many color illustrations, colorful text with a nice formatting, and even a red velvet bookmark, like in the prestigious books of yesteryear (The Sales Bible is the first book of the Personal MBA…

Book review and summary of “The Five Secrets You Must Discover Before You Die”: The journey of life only happens once: why wouldn’t we listen to those who have already gone on this journey and who can teach us what they learned?

By John Izzo, 2009, 235 pages.

Note: This guest review was written by Guillaume, from the blog, Komment devenir riche, in which he passionately shares his knowledge as a financial advisor and entrepreneur.

Chronicle and summary of “The Five Secrets You Must Discover Before You Die”

This book is based on a television series that the author did, identically titled: “The Five Things You Must Discover Before You Die”

Prologue

The author…

Dale Carnegie’s books are not new! We hear so much about them that we think that he is a personal development coach who is still around… However, he started to introduce his methods, principles and publish his books…the last century!

So how come this American writer-lecturer is so successful that he is still relevant in today’s World? More importantly, how can we explain why its methods are still so up to date and still taught in companies around the world? …

Creativity and inspiration isn’t confined to artists: entrepreneurs equally need it, especially if they want to stand out from their competitors by offering a product, a service, a packaging, an innovative marketing plan.

This is especially true for infopreneurs, the entrepreneurs in the field of information, as are bloggers, who want to make a living on the Internet, who must constantly find topics for articles, videos, podcasts, and ideas for new products.

But what do you do when the inspiration isn’t there, when your screen or your sheet of paper is hopelessly blank? …