Be ready to take notes. Photo by Joanna Kosinska on Unsplash

4 Easy and Powerful Copywriting Techniques to Boost Your Copy

I come bearing gifts from my copywriters’ bag of tricks.

4 Easy but powerful techniques you can implement next time you write copy:

• Even If
• Battlefield
• Open loop
• CPTS

Let’s see how they work and how to use them.

Even if

“Even if” is perfect to overcome your prospect’s objections. The common “It sounds good, but it wouldn’t work for me” can be addressed with this technique.

It connects two phrases:

• The desirable outcome, benefit, or result.
• The objection or anxiety that keeps people from believing they can get that outcome, benefit, or result.

Use it on headlines, subheads, bullet points, or at any point in your copy that you see fit.

“Even if” is commonly used in the headline to tell the reader “Hey, this could work for you too!” Source: Ted Nicholas

You can also use the “even if” technique in your bullet points. Source: Earnable

The battlefield