What is your personal Brand ?

For those who are new, you may be wondering what is a personal brand? It is the expertise, experience, and personality that you want everyone else to see about you. It can come from many different outlets such as how the media portrays you, the idea people get from the information they find about you online, and how they perceive you in real life. Being in a Digital Era, where things both good and bad last forever on the internet, personal branding can be considered more important than ever before.

What is your personal brand?

Your personal brand is how you portray yourself. The unique combination of skills, experience, and personality that you want the world to know about you.It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Doing this will allow you to differentiate yourself from other people.

You can choose to ignore your personal brand and let it develop organically, maybe chaotically, beyond your control, or you can guide your brand to depict you as the person you want to be.

Why you want a personal brand.

In the professional / business world your brand is vital. It is how you present yourself to current and potential clients. It allows you the opportunity to guarantee to ensure that people see you in the way you want them to, as opposed to some arbitrary and possibly detrimental way.

This allows you to highlight your strengths and passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even those they have never meet personally.

Why is personal branding important?

You are allowed to show why you are different from everyone else, good or bad. Your personal brand is to showcase your knowledge and skills in your areas of expertise. There are several ways can leave a lasting impression on people and your personal brand is one of the best ways.

You want to build a reputation as somebody who cares about the type of people that make up your potential employers or clients. An important part of personal branding is making sure you come across as being human, (especially in the tech industry) as someone facing the same issues and problems as anyone in that industry.

Some Benefits of building a personal brand:

  • Trust & Authority: Having a personal brand helps to build trust with your audience and position you as an authority and leader in your industry.
  • Featured In Media: Having a personal brand makes it easier for you to pitch and be found online by media (Online Publications, magazines, Televisions, Radio, Podcast). The media is in contact search of experts that can share their insights with their audience.
  • Building your network: When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you. You can leverage your personal brand to build your network, both online and offline, quickly and effectively.
  • Create a lasting platform: Over time, your business will evolve. You may even start multiple businesses in different industries throughout your career. Your personal brand stays with you as you move from one venture to the next.

Stay tuned for the next blog outlining what you need to do to scale your personal brand!



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