Principles of Graphic Design

Daisy
2 min readJul 29, 2020

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When there is no rules we tend to misbehave, this also applies to our Design. We have principles that has been laid for a good User interface. These principles includes:

1. Balance & Alignment

Never forget that every element you place on a page has a weight. The weight can come from color, size, or texture. Just like you wouldn’t put all your furniture in one corner of a room, you can’t crowd all your heavy elements in one area of your composition. Without balance, your audience will feel as if their eye is sliding off the page.

Symmetrical design creates balance through equally weighted elements aligned on either side of a center line. On the other hand, asymmetrical design uses opposite weights (like contrasting one large element with several smaller elements) to create a composition that is not even, but still has equilibrium.

Symmetrical designs are always pleasing, if not occasionally boring. Asymmetrical designs are bolder and can bring real visual interest and movement (more on that later!) to your composition.

2. Color

Color is a significant part of design and should be considered carefully each time you start a new design. Colors are largely responsible for dictating the mood of a design — each color has something a little different to say. Green tends to make people think of non-profits or the environment, while red causes stormy emotions like anger, blue is more calming and passive, and yellow creates a sensation of happiness.

3. Negative Spacing

There is no real other way to get good in Negative Spacing in UI/UX Design except practice — Caler Edwards

The parts of your design you choose to leave blank are just as important as the ones you’re filling with colors, text and images. Negative space creates shape and can help highlight the most important pieces of information in your design. Never underestimate the power of simplicity.

4. Typography

Typography is one of the key pillars of design, and it speaks volumes about a brand or an artwork when executed stylistically or even customised. Sometimes, ‘type’ is all you need to showcase your design concept.

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