March 2025: Lessons learned & wins celebratedMarch was a month of mixed outcomes for me. The International Women’s Day (IWD) campaign I planned didn’t quite meet expectations.4d ago4d ago
Reflecting on February 2025: A Month of Discovery and RepositioningAs I sit down to reflect on the past month, I’m reminded of the adage, “The only constant is change.”Mar 11Mar 11
How to run Facebook ads in another countryUsing familiar slang and references can be effective when creating Facebook ads for a local audience.Aug 14, 2024Aug 14, 2024
How to create a pre-launch checklistSo you’re about to launch a product, service, feature, or vertical of an existing product. Aside from knowing when the launch date is, what…Jun 21, 2024Jun 21, 2024
How to use your audience personaRegardless of the area you’re specialized in, one of the common things we do first as marketers is to create an audience persona…May 27, 2024May 27, 2024
How to transition into marketing from any fieldAfter my last article, I got a request about transitioning into marketing. I found it interesting, so, I decided to write something about…May 19, 2024May 19, 2024
How to create content on social media for any brandCreating social media content can feel like banging your head against a brick wall. Unlike SEO content, where you can just follow a keyword…Apr 29, 20243Apr 29, 20243
How to plan a video campaign in LagosLet’s talk video campaigns. I love crafting scripts and planning shoots. But nothing prepared me for the near-harassment situation I faced…Apr 28, 2024Apr 28, 2024
How to organize a physical product launchHaving organized two physical product launches in the past six months, I believe I’m qualified to talk about this topic.Apr 28, 20241Apr 28, 20241
How to build an engaging community on FacebookIf you work in a company that serves informal people like I do, then your audience is most likely on Facebook. In this article, I wrote…Apr 28, 2024Apr 28, 2024
