“Habit-forming products start as nice-to-haves, once habit is formed they become must-haves.” Habit formation amongst users is an important aspect of the growth of a product. Nurturing habit formation for certain features is a strategic move that can yield specific objectives for a product. Like every decision, techniques applied for…

‘A good story transports people to another place.’ Every product tells a story to its users. Stories with a strong purpose and which offer a gripping and enjoyable experience make products that customers love. Once you identify what kind of story your product tells, you can improve on it and make it better. Dimensions of a Product Story …