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Just like in every aspect of business, money spent must be justifiable and measured against utility, otherwise, we are basically throwing money to the wind. This is the same for digital media spend and all social media campaigns. At the end of every campaign or media-spend, there should be a metric to determine the returns on that investment.

Social media seems to be evolving faster than most marketers and digital agencies can keep up with. It has never been harder to stay ahead of the curve of the digital evolution. Social media spend by corporations and small firms is at an all time high, creating huge opportunities for individuals and agencies who do not necessarily understand the effects of changes in the mechanics of social media networks on digital spend. …


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At unQut, building websites for corporations and individuals has always meant more to us than work. It is something we are passionate about and it is always rewarding to build a thing of beauty that serves a greater purpose — communication. Consulting on the design and development of web solutions for start-ups and multi-national corporations means we have to always be guided by the principle of “form follows function”. We follow this so well, and find it is an excellent way of achieving maximum utility while maintaining a beautiful architecture!

We always take adequate time to get to know the client and explore their technical requirements together so we can have a good perspective of what they want to communicate. As soon as we understand this, we can begin to give form to the service to be provided. …


I have been part of young tech companies since 2010. Most of the start-ups appear to the world as solving specifically African problems (yes, because we have loads of them), but who doesn’t?
Our current project is a social discovery app for safely meeting new people through friends. Before you stereotypically ask why, take a look at all the app stores rankings. Like any where in the world, social networking apps top the charts.

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