How to Start an Online Store. E-commerce know-how.

Setting up your own online shop can be hugely exciting and a great way to add to your income, particularly if you already have a physical shop on the high street. However, an e-commerce website is a bit more complex to build than your average ‘brochure’ site and requires plenty of planning and thought as well as thorough execution. Here are just some of the questions you might have before you get started:

How much is it going to cost me?

The cost of your custom e-commerce website will depend entirely on its complexity and functionality as well as on the overall design, layout and content. The actual cost of setting up a simple e-commerce solution (the system that allows people to pay for your product/service) is not all that much — but once the technology is in place there are other things to think about. They include:

Professional graphic design that ensures your site looks great. Think of this as the decor of your store.
Branding, colours and layout so that your site is in keeping with any logos or existing branding that you have.
The addition of product information and images so that customers get a really good idea of what your products look like and are encouraged to buy them.

All this takes time and real design flair, and unless you feel confident that you have the skills and software to do it yourself, it’s a much better idea to get a professional to do it for you. But don’t worry — it’s a good investment.

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