Marketing using Augmented and Virtual Reality.

Now a days there are various marketing strategies used in the field of digital marketing one of them which is now getting trending is Augmented and Virtual reality marketing.

Augmented reality ads is one in every of the key applications that area unit currently utilized by some marketers.It’s the way to bring static or unreal environments into an additional realistic expertise, one thing that may integrate the “offer” with the “reality” of the customer.

Lenskart is one of the examples of augmented reality marketing .They created an app where users try and purchase their lens and sunglasses using this app.

Aside AR ads, many businesses have been using augmented and virtual reality marketing for the purpose of creating brand awareness.

This trend isn’t new, is one in every of the foremost highlighted trends for 2019. per Statista, square measure and VR market size worldwide are expected to achieve $209.2 billion in exactly four years.