FACEBOOK’S NEW LOGO MIGHT BE ITS NEXT BIGGEST PR TOOL

Amos Adéjìmí
Nov 6 · 2 min read

Brands over the years have always used many means to manage and eventually stay out of scandals they are associated with and reassure their customers that they can still be trusted. In a raging storm of scandals and gradual loss of reputation, Facebook's attempt to solve its current problems is a logo.

New facebook logo in all brand colours embedded by Amos Adéjìmí
New facebook logo in all brand colours embedded by Amos Adéjìmí
The new Facebook logo in all the brand’s colours.

Generic and bland as many have pointed out, it is obvious aesthetics is not the goal the company has in mind in creating the new logo and as you might have noticed, the logo is more than just an identity, it is Facebook’s excuse for excluding the company from the crimes one of its products, Facebook has been accused of lately.

It is confusing at this moment right? There is Facebook, the company that is responsible for the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. There is also Facebook, the app that many internet users have been having an abusive relationship with but won’t just let go.

Because of the scandals that the Facebook app has been involved in lately, it is expected that users of other platforms like WhatsApp and Instagram will get worried and possibly opt-out of the services of these apps, this new logo will give Facebook the opportunity to tell the world that although its primary and most prominent product is a 21st Century manifestation of George Orwell’s Big Brother with little or no respect for the privacy of its users, other apps are trustworthy.

The three behaviours that define the new logo are clarity, empathy and creating space. These three phenomena are strong tools that the company can use to revamp its image.

Depending on how effective its PR team is and how deliberate the new logo’s messages are presented to Facebook’s audience, this new logo can be the turning point for the company’s faltering reputation.

Although it might take time for Facebook the company and Facebook the app to gain the trust of users and the public absolutely, this logo will go a long way in making Facebook a brand people love again. It is my hope that small brands see this as an eye-opener that logos are more than just symbols and colours.

Amos Adéjìmí