In the near future, on-demand marketplaces like Swiggy, with its powerful customer base and nationwide delivery network, could spare emerging chefs the hassle and high upfront investment of launching a physical restaurant. This could open up a whole new market, drastically lowering the price of food via delivery versus food from a true restaurant. Entrepreneurial chefs could test new concepts on the cheap in standalone kitchens, with Swiggy acting as the discovery and distribution channel — a sort of app store for food.
The biggest myths about getting buy-in or influencing others is that you only need data and logic to make your case. Data and logic are necessary but not sufficient.
As a Product Manager, a large part of the job involves pitching an idea to your team or your man…
…ck; the producer runs the business side of the “product” while the director runs the artistic side. For many companies, developers are considered factory-workers or minions who are supposed to do as they’re told. In my experience, developers are software artists. So the director (the dev lead) is in charge of the execution of the art; the producer (the product …
Maxwell responded to the “what” question the same way that all good-to-great leaders do: He told them, That’s the wrong first question. To decide where to drive the bus before you have the right people on the bus, and the wrong people off the bus, is absolutely the wrong approach.
The important point is that digital transformation is a whole-of-organisation project. It requires re-mapping the customer journey and reorienting the organisation to optimise their digital experience. It also requires an agile, experimental approach to change. It is not a project that can be simply delegated to marketing or IT. It requires top-level commitment and a strong leadership team.
Disruptive innovation is built on much more than technology innovation. The startups that go on to disrupt markets combine innovation in technology with innovative approaches to market segmentation, product positioning, marketing strategy, business model innovation, business strategy, corporate strategy, customer psychology, and organizational design and culture.