ONLINE MARKETING FOR FOOD AND BEVERAGES MANUFACTURERS — OMSETGO CASE STUDY
Online marketing channels have been a powerful tool way for any businesses to increase sales and gain more customers. Businesses from many industries like food and beverages, education, fashion, and real estate have been adopting online advertising around the world.
Here is Nestlé India’s Good Food, Good Life video that successfully engaged its audience well:
The video above shows how food can actually make people happier when they share it. It’s simple, yet emotional. The family adopted a child and the boy was initially jealous of his parents’ attention. Eventually, when the little girl shared food with him, he started to like and accept her in the family.
At OMSETGO, we believe that every business can do something to actually leverage online marketing channels to increase its revenue and customers.
Food and beverages manufacturers are more suitable to actually sell offline in supermarkets and other markets. Unlike fashion products such as clothes, shoes, and accessories that are very suitable to be sold online. The idea is to maintain competitive pricing of its food and beverages products by delivering in large quantity to stores, not direct to consumers. However, this doesn’t stop a food and beverages manufacturer to leverage with online marketing. It can actually drive its online audience to buy offline.
Here are a few steps for a food and beverages manufacturer to utilize online marketing:
1. Building an online audience
It is important for a food and beverages company to build an online audience. Consumers have started to stop consuming content from traditional sources such as newspaper, magazine, TV, and Radio. Consumers are using mobile phones to consume contents daily. They search for things on Google, Bing, or Yahoo. They socialize with their friends and acquaintances on Facebook, Instagram, SnapChat, and Twitter. They communicate with their family and friends with WhatsApp, LINE, Facebook Messenger, and WeChat. The watch videos on YouTube, not TV.
Consumers are spending increasingly more time online on their mobile phones
In order to stay relevant, a food and beverages company need to be a brand that exists in consumers digital life. It can start with building an audience on Facebook and Instagram. These followers will get updates about the company such as new product launch and new promotion.
At OMSETGO, we can help you to build your online audience with our expertise in social media marketing. We help F&B companies to create engaging and relevant advertisements to the right target audience, at the right place and time.
2. Engage online audience and increase brand value
Building an online audience is important, keeping them engaged is also important. When potential customers follow you on Instagram, it means they think you are good. It means the care enough to see your updates. A food and beverages company has to create great and meaningful contents that people want to see.
The content has to always be consumer-centric. It has to include consumers and the brand itself. People care when you care about them too.
Look at some of Coca-Cola’s Instagram posts below:
The photos do not show the faces of the people. The idea is to show that this can be anyone, this can be you! The photos show adventure, friends, love, and fun. The photos show Coca-Cola bottles and red color to indicate that Coca-Cola is always there during the great moments of your life. Coca-Cola successfully tells the consumers that they understand and care about them.
3. Share trackable promotions
Why trackable promotions? Before the usage of online marketing, most promotions are not trackable. Brands usually run a TV Ads, Newspaper Ads, Magazine Ads, then tell the potential consumers that they can get free gift or a promotion for certain product. However, brands do not easily track who actually purchase and use the promotion. How do brands know which advertisement make them purchase, etc?
Even when using online marketing channels and social media, most brands do not track the success of the campaign effectively.
At OMSETGO, we can help you to track and analyze all your advertising data with our expertise in Data Analytics. We can help you track which campaigns drive the most purchase. We can help you to know the Return on Investment (ROI) of your marketing budget in various channels.
At OMSETGO, we can help you know who your customers really are. How old are they? Male or female? Where do they live? What do they like? Where did they find your brand? Where did they find the promotion? We are able to generate meaningful insights for your company.
4. Increase word-of-mouth marketing to build larger customer base
Word-of-mouth is one of the most powerful marketing that can make a business successful. We generally believe in our family and friends. We believe in people with experience and knowledge. Whenever our family and friends recommend something for us, we would consider it, because we know that they care about us.
This can only be achieved by engaging the audience and understanding them with data analytics, then running relevant and meaningful marketing campaigns. We will be able to improve our product and brand to be able to make the audience becoming our fans. Apple successfully made the audience love them. Their customers eventually promote Apple products to their family and friends. In return, they are one of the most valuable companies in the world now.
Creating a great online advertising campaign is not easy. Understanding the effectiveness of the campaigns and generating useful insights are even harder. OMSETGO strives to bring excellence in utilizing the best technologies to help you grow your food and beverages company, to help you craft the best online marketing tactics, to help you understand your customers better.
About OMSETGO Digital Marketing Specialist
OMSETGO is all about increasing your sales. OMSETGO is a Digital Marketing Specialist with expertise in Search Engine Marketing, Social Media Marketing, and Data Analytics. We have seen many businesses that have spent huge budgets in various media without being able to really understand the success rate of their campaigns.
We believe there must be a better way. OMSETGO utilizes the best technologies to assist our clients to gain high Return on Investment (ROI) for their marketing campaigns.
Reach us now: firstname.lastname@example.org