Om TandoninironSource LevelUpMarvel Snap, Marvel Contest, CoD Mobile: What makes them a mass market hit?What does the stellar mass market success of games like Marvel Snap, Marvel Contest of Champions and CoD Mobile share in common? No, it’s…Feb 23, 20232Feb 23, 20232
Om TandoninironSource LevelUpNFT first or NFT compatible? The key to P2E mass adoptionGames today are catching wide spread attention, paving the path to Metaverse revolutionMar 22, 2022Mar 22, 2022
Om TandoninironSource LevelUpHow to crack the Match 3 code: Lessons from Project MakeoverAnalyzing the lucrative Match 3 category and understanding the success of Project Makeover — a new kind of Match 3 gameFeb 10, 2021Feb 10, 2021
Om TandoninironSource LevelUpThe power of storytelling in blockbuster casual gamesThe evolution of storytelling in casual games, the factors driving its rapid adoption, & a Q&A with a leading game storytelling expertNov 5, 20201Nov 5, 20201
Om TandoninironSource LevelUpHow to crack the Match-3 code — Part IIDeconstructing the evolution of the industry’s biggest Match-3 titlesJul 27, 2020Jul 27, 2020
Om TandoninironSource LevelUpHow to crack the Match 3 code — Part 1UX expert Om Tandon explains the evolution of Meta features in Match 3 games, and analyzes the key design shifts and trends in 2020Apr 28, 20201Apr 28, 20201
Om TandonMiniclip’s 8 Ball Pool: A melting pot of skill & chance based gratification-Part 1430* Million + Lifetime Revenue; 80* Million + Lifetime downloadsApr 11, 2020Apr 11, 2020
Om TandonCan Crisis be a Catalyst of Change? 6 ‘Emergent’ Post-COVID TrendsCo-authored with Pavitra S. TandonMar 29, 2020Mar 29, 2020
Om TandoninironSource LevelUp5 ways to use behavioral economics to monetize your mobile game’s usersUX expert Om Tandon shares 5 examples of mobile game developers using behavioral economics principles to drive monetization in their gamesMar 19, 2020Mar 19, 2020
Om TandonNetflix’s Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!Co-authored with Pavitra S TandonJan 10, 2019Jan 10, 2019