3 Reasons Your Business Could Use a Website

Depending on what you’re after, building a website can certainly be an expensive undertaking. As such, it’s understandable to wonder if a website is really worth the money, especially if your business is already doing well enough without one.

A website also might even seem old-fashioned and outdated to some, now that everyone and their grandma uses social media. Focusing 100% of your business’s communication efforts on popular platforms like Facebook, Instagram or LinkedIn, where most of your potential customers’ eyes are anyway might seem like a no-brainer!
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But a closer look reveals that it’s not so cut-and-dried…

Social media platforms are businesses trying to survive just like anyone else, and as users continue to gain control over what they see online, revenues generated primarily through online ads take a hit.

In order to adapt, social media algorithms are regularly updated to reduce the efficacy of free ads, pushing content creators toward paid advertising.

The result? Today, unless you’re willing to pay, only about 5% of your followers will see content you post on…