SEO: back to basics

In past blog posts, I’ve written about the opportunities websites can provide, as well as what it takes to build great ones.

But if I dare say so myself, even the most visually appealing and the most user-friendly websites imaginable aren’t worth much if nobody sees them… in other words, you’re really only half-way there if you’ve built a website without also elaborating a way to bring in quality traffic.

Now, I realize it’s tempting for some to want a website up and running as quickly as possible. With over 500k new websites created globally every day, it can feel like you’ll otherwise be left behind.
‍

It’s also easy to overlook the bigger picture… but never forget that your website should exist to serve as a complement to your business; it should work alongside you and contribute purposefully to your objectives and growth.

With that in mind, there are countless ways to generate traffic to your website, all of which vary in terms of how time-consuming and expensive they are. How effective they’ll be will also depend on the behavior of your target audience.